MailerLite
Email Marketing & CRM
MailerLite keeps a genuinely usable free plan and its paid tiers are cheaper than the incumbents at similar list sizes. Automation and landing pages are included rather than sold as upgrades, though the template library is smaller.
Strengths
- Free tier is usable for a real list, not a demo
- Cheaper than Mailchimp at comparable list sizes
- Automations and landing pages included
- Clean editor that non-designers can work with
Trade-offs
- Smaller template library than the incumbents
- Fewer deep e-commerce integrations
- Advanced segmentation is limited on lower tiers