Buffer
Social Media Tools
Buffer covers scheduling and a shared content calendar for the common networks without the inbox and listening features that make the enterprise tools expensive. Analytics are deliberately simple.
Strengths
- Priced per channel, so a small team can share access cheaply
- Publishing queue and calendar are quick to learn
- Free tier is enough to test the workflow
- Browser extension makes adding links fast
Trade-offs
- Analytics are much shallower than dedicated reporting tools
- No social listening or inbox management
- Fewer networks supported than the enterprise suites