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Reviewed 2026-10-14

Best Semrush Alternatives in 2026

There are 5 replacements in our index for Semrush. We describe what each one is good at and what it gives up. Every entry links to the vendor's own pricing page, because published prices change and we would rather you check than trust.

About Semrush

Semrush groups keyword research, competitor analysis, site audit and rank tracking into paid plans, and its site advertises a free trial you can cancel.

Source: Semrush's own site ↗

Options in our index

1

Mangools

SEO & Growth Tools

Visit Mangools

Mangools bundles KWFinder, SERPChecker, LinkMiner and SiteProfiler at a fraction of enterprise SEO suite pricing. The trade-off is a smaller backlink index, which matters most for competitive link research.

Pricing: Paid plans only; free trial availableconfirm on Mangools's site ↗

Strengths

  • Keyword difficulty scores are easy to interpret
  • Clean interface without enterprise clutter
  • Four tools in one subscription
  • Daily keyword lookups on the base plan are usually enough for one site

Trade-offs

  • Backlink index is much smaller than the enterprise suites
  • Search volume estimates are modelled, not measured
  • Team seats cost extra
Read our full Mangools notes →
2

Ubersuggest

SEO & Growth Tools

Visit Ubersuggest

Ubersuggest covers keyword ideas, difficulty, rank tracking and a basic site audit in one low-cost subscription, which is enough for a single site. The crawler behind it is much smaller than the established indexes, so competitive link research is where it runs out of road.

Pricing: Free daily search allowance; paid plans unlock the full reportsconfirm on Ubersuggest's site ↗

Strengths

  • Keyword difficulty and volume sit in the same view
  • Rank tracking and a site audit are included in the same plan
  • Costs far less than the enterprise SEO suites
  • Reports are plain enough for a non-specialist to act on

Trade-offs

  • Backlink index is much smaller than the established crawlers
  • Search volume figures are modelled estimates rather than measured data
  • Fewer team, API and reporting options than the suites it undercuts
Read our full Ubersuggest notes →
3

Surfer SEO

SEO & Growth Tools

Visit Surfer SEO

Surfer reads the pages ranking for a keyword and turns what they cover into a checklist for your draft, which makes on-page optimisation concrete. It is a writing and optimisation tool rather than a full SEO suite, so backlink and technical work still needs another product.

Pricing: Paid plans only; pricing scales with editors and document limitsconfirm on Surfer SEO's site ↗

Strengths

  • Turns a keyword into a concrete list of terms and structure
  • Content audit scores existing pages against today's results
  • Works inside Google Docs and WordPress rather than a separate tab
  • Fits alongside a separate keyword research tool

Trade-offs

  • Not a backlink or technical audit tool on its own
  • Document and seat limits are metered, so heavy use moves you up a tier
  • Chasing the score can push writing toward formulaic copy
Read our full Surfer SEO notes →
4

SE Ranking

SEO & Growth Tools

Visit SE Ranking

SE Ranking bundles rank tracking, keyword research, site audits and competitor analysis, and includes white-label reporting for agency work. Its own backlink index is smaller than the long-established crawlers', which is the part to weigh against the incumbents.

Pricing: Paid plans only, billed monthly or annually, with limits set by tracked keywords and projectsconfirm on SE Ranking's site ↗

Strengths

  • Rank tracking, audit and research in one subscription
  • White-label reports for client work
  • Local and regional rank tracking
  • Annual billing lowers the monthly rate

Trade-offs

  • No free tier
  • Backlink data is thinner than the established crawlers
  • Keyword and project limits decide the plan
Read our full SE Ranking notes →
5

Moz Pro

SEO & Growth Tools

Visit Moz Pro

Moz Pro combines keyword research, link analysis and site crawling under one subscription and has published industry metrics for years. Competing suites often include more keyword data per plan, and the entry tier limits how much you can pull each month.

Pricing: Paid plans only, with a monthly limit on queries and tracked campaignsconfirm on Moz Pro's site ↗

Strengths

  • Keyword, link and crawl tools in one subscription
  • On-page recommendations are specific enough to act on
  • Local listing management available
  • Long-established documentation and community

Trade-offs

  • No free tier for the full suite
  • Query allowances cap heavy research
  • Link index is smaller than the largest crawlers'
Read our full Moz Pro notes →

Frequently asked questions about Semrush alternatives

Answers are drawn from the index above. We do not publish ratings, and every figure we do mention links back to the vendor's own page.

What alternatives to Semrush does Promotcha track?

We list 5 alternatives for Semrush: Mangools, Ubersuggest, Surfer SEO, SE Ranking and Moz Pro. Each entry states what the tool is good at and what it gives up.

Where can I check what these Semrush alternatives cost?

Every entry above links to the vendor's own pricing page, and prices change often, so confirm before you commit: the Mangools pricing page, the Ubersuggest pricing page, the Surfer SEO pricing page, the SE Ranking pricing page and the Moz Pro pricing page.

How do I choose between these Semrush alternatives?

We do not rank tools by commission, and we do not publish ratings we have not surveyed. Read the strengths and trade-offs on this page, then confirm pricing and plan limits on the vendor's own site. Our how we work page explains the approach.