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Reviewed 2026-10-14

Best ActiveCampaign Alternatives in 2026

There are 2 replacements in our index for ActiveCampaign. We describe what each one is good at and what it gives up. Every entry links to the vendor's own pricing page, because published prices change and we would rather you check than trust.

What readers commonly dislike about ActiveCampaign

  • No free tier, so evaluating it costs money
  • Cost rises with contacts and the tiers are not cheap
  • More setup than a newsletter tool needs
Check ActiveCampaign's current pricing ↗

Options in our index

1

Brevo

Email Marketing & CRM

Visit Brevo

Brevo (formerly Sendinblue) charges by send volume instead of list size, so a large, lightly-contacted list is far cheaper to keep than on per-contact pricing. SMS, WhatsApp and transactional email sit in the same platform.

Pricing: Free plan available; paid plans scale with sendsconfirm on Brevo's site ↗

Strengths

  • Contact storage is not the main billing axis
  • SMS, WhatsApp and transactional email included rather than bolted on
  • Free plan is usable rather than a demo
  • Built-in CRM alongside campaigns

Trade-offs

  • Fewer ready-made templates than the older incumbents
  • Some automation features sit on higher tiers
Read our full Brevo notes →
2

HubSpot

Email Marketing & CRM

Visit HubSpot

HubSpot sells a connected set of hubs for marketing, sales and service, so contact records and activity sit in one place rather than being stitched together. The all-in-one design is both the appeal and the cost: entry tiers carry contact limits and the features teams ask for first tend to sit a tier or two up.

Pricing: Free tier of core tools; paid hubs are priced per seat and by contact tierconfirm on HubSpot's site ↗

Strengths

  • Marketing, sales and service data share one contact record
  • Free tier covers basic email, forms and a contact list
  • Large ecosystem of integrations and templates
  • Scales from a small team to a full revenue team

Trade-offs

  • Contact tiers cap the free and entry plans
  • Costs climb quickly once several hubs are in use
  • Setup and onboarding take real time before it pays off
Read our full HubSpot notes →

Frequently asked questions about ActiveCampaign alternatives

Answers are drawn from the index above. We do not publish ratings, and every figure we do mention links back to the vendor's own page.

What alternatives to ActiveCampaign does Promotcha track?

We list 2 alternatives for ActiveCampaign: Brevo and HubSpot. Each entry states what the tool is good at and what it gives up.

Where can I check what these ActiveCampaign alternatives cost?

Every entry above links to the vendor's own pricing page, and prices change often, so confirm before you commit: the Brevo pricing page and the HubSpot pricing page.

How is ActiveCampaign priced?

Our entry describes ActiveCampaign's pricing like this: No free tier; paid plans scale with the number of contacts. Confirm the current figure on the ActiveCampaign pricing page.

What do readers commonly dislike about ActiveCampaign?

Our notes on ActiveCampaign list these drawbacks: No free tier, so evaluating it costs money; Cost rises with contacts and the tiers are not cheap; More setup than a newsletter tool needs.

Is there a free plan for ActiveCampaign?

Our entry records ActiveCampaign as a paid product and does not list a free tier. No free tier; paid plans scale with the number of contacts. Check the ActiveCampaign pricing page for the current plans, including any trial.

How do I choose between these ActiveCampaign alternatives?

We do not rank tools by commission, and we do not publish ratings we have not surveyed. Read the strengths and trade-offs on this page, then confirm pricing and plan limits on the vendor's own site. Our how we work page explains the approach.