Email Marketing & CRM
Brevo
Email marketing billed on emails sent rather than contacts stored.
Brevo (formerly Sendinblue) charges by send volume instead of list size, so a large, lightly-contacted list is far cheaper to keep than on per-contact pricing. SMS, WhatsApp and transactional email sit in the same platform.
Pricing: Free plan available; paid plans scale with sends
Confirm the current price on Brevo's own pricing page ↗Where it is strong
- Contact storage is not the main billing axis
- SMS, WhatsApp and transactional email included rather than bolted on
- Free plan is usable rather than a demo
- Built-in CRM alongside campaigns
What it gives up
- Fewer ready-made templates than the older incumbents
- Some automation features sit on higher tiers
Notable features
- Marketing automation
- WhatsApp campaigns
- Transactional API
- CRM
What Brevo replaces
Head-to-head comparisons
Other email marketing & crm tools we track
Frequently asked questions about Brevo
Answers are drawn from the notes on this page. Where a figure is involved we link to the vendor's own page rather than restate a number we cannot keep current.
What is Brevo used for?
Email marketing billed on emails sent rather than contacts stored. Brevo (formerly Sendinblue) charges by send volume instead of list size, so a large, lightly-contacted list is far cheaper to keep than on per-contact pricing.
How much does Brevo cost?
Our entry describes Brevo's pricing like this: Free plan available; paid plans scale with sends. Prices and plan limits change, so confirm the current figure on the Brevo pricing page.
Does Brevo have a free plan?
Yes — our entry records a free option: Free plan available; paid plans scale with sends. Free allowances change, so check the current limits on the Brevo pricing page.
What is Brevo good at?
Our notes list these strengths: Contact storage is not the main billing axis; SMS, WhatsApp and transactional email included rather than bolted on; Free plan is usable rather than a demo.
What are the trade-offs with Brevo?
Our notes list these trade-offs: Fewer ready-made templates than the older incumbents; Some automation features sit on higher tiers.
What does Brevo replace?
We list Brevo as an alternative to Mailchimp, Klaviyo and Activecampaign. Browse Mailchimp alternatives, Klaviyo alternatives and Activecampaign alternatives to see what else we track for each.
Last reviewed 2026-10-14. Spot something wrong? Email [email protected].