Fathom Analytics
SEO & Growth Tools
Fathom reports traffic without cookies or personal data, which usually removes the need for a consent banner, and keeps the interface to a single dashboard. It replaces the basic reporting in Google Analytics rather than its advertising and audience tooling.
Strengths
- Cookieless, so most sites can drop the consent banner
- Lightweight script that does not slow pages down
- Dashboard is readable without training
- EU isolation option keeps data in a chosen region
Trade-offs
- No permanent free tier, so evaluation is time-boxed
- It deliberately reports less than a full analytics suite
- Priced by pageviews, so a traffic spike raises the bill