SEO & Growth Tools
Matomo
Analytics you can host, with no visitor data sent to a third party.
Matomo can run on your own server or as a hosted service, and it reports the full visit rather than sampling it, which is why privacy-conscious sites choose it. Self-hosting means you own the upgrades, backups and report configuration.
Pricing: Free when self-hosted under its open-source licence; managed cloud plans are priced by traffic
Confirm the current price on Matomo's own pricing page ↗Where it is strong
- Self-hosting keeps visitor data on your own infrastructure
- Standard reports are not sampled
- Consent and privacy controls are part of the product
- Plugins extend the reports
What it gives up
- Self-hosting means you handle upgrades, backups and scaling
- The interface is denser than lighter analytics tools
- Cloud pricing scales with traffic
Notable features
- Self-hosting
- Traffic reports
- Consent management
- Plugin marketplace
What Matomo replaces
Head-to-head comparisons
Other seo & growth tools tools we track
Frequently asked questions about Matomo
Answers are drawn from the notes on this page. Where a figure is involved we link to the vendor's own page rather than restate a number we cannot keep current.
What is Matomo used for?
Analytics you can host, with no visitor data sent to a third party. Matomo can run on your own server or as a hosted service, and it reports the full visit rather than sampling it, which is why privacy-conscious sites choose it.
How much does Matomo cost?
Our entry describes Matomo's pricing like this: Free when self-hosted under its open-source licence; managed cloud plans are priced by traffic. Prices and plan limits change, so confirm the current figure on the Matomo pricing page.
Does Matomo have a free plan?
Yes — our entry records a free option: Free when self-hosted under its open-source licence; managed cloud plans are priced by traffic. Free allowances change, so check the current limits on the Matomo pricing page.
What is Matomo good at?
Our notes list these strengths: Self-hosting keeps visitor data on your own infrastructure; Standard reports are not sampled; Consent and privacy controls are part of the product.
What are the trade-offs with Matomo?
Our notes list these trade-offs: Self-hosting means you handle upgrades, backups and scaling; The interface is denser than lighter analytics tools; Cloud pricing scales with traffic.
What does Matomo replace?
We list Matomo as an alternative to Google Analytics and Plausible. Browse Google Analytics alternatives and Plausible alternatives to see what else we track for each.
Last reviewed 2026-10-14. Spot something wrong? Email [email protected].