Email Marketing & CRM
Kit
Email built around creators and paid newsletters.
Kit, formerly ConvertKit, is aimed at writers, creators and course sellers rather than retail marketers. Tagging and visual automations are its strength, and paid newsletter subscriptions are built in.
Pricing: Free tier available; paid plans scale with subscribers
Confirm the current price on Kit's own pricing page ↗Where it is strong
- Built for creators, with paid subscriptions and products
- Visual automation builder that is easy to reason about
- Tagging model is more flexible than list-based tools
- Free plan covers a real starting audience
What it gives up
- Less suited to e-commerce and transactional mail
- Templates are plain compared with retail-focused tools
- Costs rise quickly once the list grows
Notable features
- Visual automations
- Tags and segments
- Paid newsletters
- Landing pages
What Kit replaces
Head-to-head comparisons
Other email marketing & crm tools we track
Frequently asked questions about Kit
Answers are drawn from the notes on this page. Where a figure is involved we link to the vendor's own page rather than restate a number we cannot keep current.
What is Kit used for?
Email built around creators and paid newsletters. Kit, formerly ConvertKit, is aimed at writers, creators and course sellers rather than retail marketers.
How much does Kit cost?
Our entry describes Kit's pricing like this: Free tier available; paid plans scale with subscribers. Prices and plan limits change, so confirm the current figure on the Kit pricing page.
Does Kit have a free plan?
Yes — our entry records a free option: Free tier available; paid plans scale with subscribers. Free allowances change, so check the current limits on the Kit pricing page.
What is Kit good at?
Our notes list these strengths: Built for creators, with paid subscriptions and products; Visual automation builder that is easy to reason about; Tagging model is more flexible than list-based tools.
What are the trade-offs with Kit?
Our notes list these trade-offs: Less suited to e-commerce and transactional mail; Templates are plain compared with retail-focused tools; Costs rise quickly once the list grows.
What does Kit replace?
We list Kit as an alternative to Mailchimp. Browse Mailchimp alternatives to see what else we track for each.
Last reviewed 2026-10-14. Spot something wrong? Email [email protected].