Email Marketing & CRM
Mailchimp
Long-standing email platform billed mainly on contact count.
Mailchimp is familiar and well documented, but contact-based pricing means unsubscribed and unengaged contacts still affect your tier. Several price adjustments over recent years are the most common reason readers tell us they start shopping around.
Pricing: Free tier available; paid plans scale with contacts
Confirm the current price on Mailchimp's own pricing page ↗Where it is strong
- Familiar interface with a large template library
- Strong e-commerce integrations
- Extensive documentation and tutorials
What it gives up
- List size drives cost, including for contacts who never open
- Feature tiers can be restrictive on entry plans
- Frequent pricing changes make budgeting harder
Notable features
- Audience segmentation
- A/B testing
- Reports
- Creative Assistant
What Mailchimp replaces
Head-to-head comparisons
Other email marketing & crm tools we track
Frequently asked questions about Mailchimp
Answers are drawn from the notes on this page. Where a figure is involved we link to the vendor's own page rather than restate a number we cannot keep current.
Why does a Mailchimp bill change as the list grows?
Our entry records that list size drives cost, including for contacts who never open, and that unsubscribed or unengaged addresses still affect your tier. Confirm the current figures on the Mailchimp pricing page.
What is Mailchimp used for?
Long-standing email platform billed mainly on contact count. Mailchimp is familiar and well documented, but contact-based pricing means unsubscribed and unengaged contacts still affect your tier.
How much does Mailchimp cost?
Our entry describes Mailchimp's pricing like this: Free tier available; paid plans scale with contacts. Prices and plan limits change, so confirm the current figure on the Mailchimp pricing page.
Does Mailchimp have a free plan?
Yes — our entry records a free option: Free tier available; paid plans scale with contacts. Free allowances change, so check the current limits on the Mailchimp pricing page.
What is Mailchimp good at?
Our notes list these strengths: Familiar interface with a large template library; Strong e-commerce integrations; Extensive documentation and tutorials.
What are the trade-offs with Mailchimp?
Our notes list these trade-offs: List size drives cost, including for contacts who never open; Feature tiers can be restrictive on entry plans; Frequent pricing changes make budgeting harder.
Last reviewed 2026-10-14. Spot something wrong? Email [email protected].